Let's start with the bare facts. What does the Internet deliver you as an advertiser:
- 51% of UK Adults
- ABC1s with high disposable incomes
- Greater penetration than all the quality press put together
- Penetration similar to cinema and satellite TV
- A chance to build your brand more cost-effectively
- Repeat purchasing and brand loyalty
- The UK's fastest growing advertising medium
Of the top 100 advertisers within the UK, almost 90% use some form of online marketing to aid their traditional offline strategies.
Why are they doing this? Because the Internet has become an increasingly essential part of consumers' everyday lives and evidence also suggests that it is increasingly influencing offline purchasing behaviour.
The growth in online advertising and spend is growing year on year and in some sectors this growth is particularly strong. In the finance and travel sectors, online advertsing spend is now the greatest proportion of the marketing spend.
Lifestyle.co.uk offers a complete range of subject areas and forms of advertising to ensure that we can show you how your advertising spend can go even further. Why not check out our information in the attached pages or contact us via our online form below:
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