New research from PwC and IAB reveals record levels of online investment in the second half of 2002. Online has now outperformed all other categories for five consecutive quarters and it is predicted that online will represent 7-9% of all UK advertising budgets by 2007.
And the very latest piece of research to hit the news is:
Internet grabs 3% share of marketing spend for 2003July 20, 2004. Revolution Magazine Internet marketing spend accounted for 3% of ad revenues last year, surpassing the industry's own target of 2% by autumn 2004 as set by the Interactive Advertising Bureau.
NTC Research (on behalf of the Institute of Practitioners in Advertising) shows that for the ninth quarter in a row the growth rate of internet-related marketing spend in Q2 was above that of other marketing activities, with a quarter of companies reporting an increase in online budget.
Budgets for media advertising, at 35% of total marketing spend, showed the largest upward trend since the first quarter of 2000, as companies perceive a brightened economic outlook.
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